Erika Hlédik

My research focuses on consumer behaviour, with a particular emphasis on exploring and measuring consumer preferences and examining the impact of task and product complexity in different product categories. I utilise a range of research methods to achieve these aims, combining both qualitative and quantitative approaches.

Keywords

consumer behaviour, consumer preferences, consumer decision making

Neuromarketing

Neuromarketing tools to understand the role of task and product complexity in consumer decision-making, the formation of consumer preferences, the online shopping process, and website usability.

Keywords

eye movements, eye-tracking, website usability, consumer decision making

Highlighted publications

2019 – Hlédik, Erika; Harsányi, Dávid – Towards quality consumption: Segmentation of the Hungarian Wine Market Based on Wine Consumption and Purchasing Habits – mtmt.hu
2021 – Mandják, Tibor et al. – The knowledge interconnection process – mtmt.hu
2022 – Harsányi, Dávid; Hlédik, Erika – Attractiveness of wine region types: how less popular wine regions can attract wine tourists? – mtmt.hu
2022 – Hlédik, Erika; Horváth, Csilla – Strategic Use of Preference Stability Information for Product Evaluation – mtmt.hu
2023 – Pop, Rebeka-Anna; Hlédik, Erika; Dabija, Dan-Cristian – Predicting consumers' purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19 – mtmt.hu