MY main research area is the relationship between religion and marketing. In my research I study the consumer behavior related to joining a religious community and how it may be enhanced with the help of modern marketing tools. To study consumer behavior I apply the Transtheoretical Model of Behavior Change (TTM). I study the general consideration of religious marketing and the extent to which people gain information through different channels. I especially focus on social media in the process, since an increasing number of new religious movements turn to this tool to target younger generations.